Knog Oi Classic Bike Bell

Knog is a renowned Australian design-led brand that revolutionized the bicycle accessory market. Founded in Melbourne in 2002 by Hugo Davidson and Malcolm McKechnie, the company gained global fame for its innovative and minimalist designs, such as the silicone 'Frog' light and the 'Oi' bell shown here. The Oi bell was actually launched through a highly successful Kickstarter campaign, highlighting the brand's community-driven innovation.

While the design, engineering, and creative direction remain firmly rooted in Melbourne, Australia, the actual manufacturing of Knog products takes place in China. This allows the brand to maintain high production volumes while adhering to the complex industrial processes required for their unique shapes and material combinations. Today, Knog is a privately owned company that continues to export its distinct urban cycling aesthetic to over 60 countries worldwide.