Made O'Meter
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Fairtrade Original Espresso is a premium whole-bean coffee product known for its ethical sourcing and rich flavor profile. The coffee beans used in this blend are sourced from Latin America and East Africa, ensuring a diverse and high-quality aroma that reflects the unique characteristics of these renowned coffee-growing regions. Despite the multi-regional source of the raw beans, the final product is processed and packaged in the Netherlands, maintaining high standards of production.
The history of Fairtrade Original is deeply rooted in the fair trade movement. It was founded in 1959 by Paul Meijs, an activist who sought to create a more equitable trading system for small-scale farmers in developing countries. Originally known as S.O.S. (Steun Onderontwikkelde Streken), it became the world's first fair trade organization. Today, it operates as a foundation-owned company, ensuring that all profits are reinvested into its mission of improving the lives of farmers and workers globally through fair prices and sustainable development projects.
Ownership of the brand remains independent, held by the Fairtrade Original Foundation based in Culemborg, Netherlands. This structure allows the company to stay true to its social and ethical founding principles without the pressure of external shareholders. The organization focuses on creating transparent supply chains and is a certified B Corporation, signifying its commitment to social and environmental performance.
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