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Milo is a specialized laundry detergent primarily designed for wool, silk, and other delicate fabrics. It was originally developed in Norway by the company Lilleborg. The brand is well-known for its pH-neutral formula that preserves fibers and maintains the quality of natural materials.
Today, the brand belongs to Orkla ASA, a leading Norwegian industrial conglomerate. While the product is most prominently produced at Orkla's facilities in Ski, Norway (Orkla Home & Personal Care), certain production stages or variations may involve other European regional facilities. Orkla remains the ultimate owner, managing the brand across the Nordic region where Milo holds a significant market position in the delicate garment care category.
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