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JAB Holding Company S.à r.l. (Joh. A. Benckiser) is a privately held German-led conglomerate based in Luxembourg. It was founded in 1823 by Johann Adam Benckiser and later expanded by Karl Ludwig Reimann. The company focuses on long-term investments in premium brands within the consumer goods, forestry, coffee, luxury fashion, and veterinary sectors.
JAB is particularly dominant in the global coffee market, controlling major entities such as JDE Peet's and Keurig Dr Pepper. Their portfolio spans hundreds of manufacturing facilities worldwide, reflecting their status as a leading global investment vehicle for the Reimann family. Over the decades, JAB has evolved from a small industrial chemical business into one of the world's most powerful investment houses.
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