Solid. clothing

Brand History and Evolution

Solid. is an international fashion brand that has established itself prominently in the urban menswear segment. Founded in Kolding, Denmark, in 2004, the brand was initially part of the CNS Group A/S. It was created to provide high-quality yet affordable streetwear for a young, trend-conscious demographic.

Manufacturing and Global Reach

While the creative direction and design processes are headquartered in Denmark, manufacturing takes place in multiple countries across Asia and Europe. This diversified production network allows the brand to maintain a balance between competitive pricing and consistent quality standards across its diverse range of denim, outerwear, and casual knitwear.

Ownership and Corporate Structure

In 2018, the DK Company, one of Europe's leading suppliers of fashion and lifestyle brands, acquired CNS Group, which included the Solid. brand. Today, Solid. operates under the DK Company umbrella, benefiting from its global distribution network and logistical infrastructure, while maintaining its distinct Scandinavian heritage.