Brand New Day Financial Services

Brand New Day is a Dutch neobank and financial service provider founded in 2010 by former BinckBank founders. It disrupted the traditional Dutch banking sector by offering lower-cost pension schemes and savings accounts. The brand is synonymous with digital-first banking and long-term investment solutions tailored for the Dutch market.

Originally launched as an independent challenger bank, it has grown significantly over the last decade. While it initially had external investors such as insurance giant a.s.r., the company has undergone various structural changes to maintain its competitive edge in the retirement and savings industry. Today, it operates primarily within the Netherlands, focusing on transparent investment and retirement products.