FirstGrade sweatpants

FirstGrade is a prominent Danish lifestyle and clothing brand that has gained significant popularity, particularly among children and teenagers. The brand was founded in 2015 by the well-known Danish YouTubers Eiqu Miller and Casper Harding, alongside business partners. It originated as a merchandise line but quickly evolved into a full-scale fashion brand known for its streetwear aesthetic, bold logos, and high-energy designs.

While the creative direction, design, and brand management are based in Denmark, the actual manufacturing of FirstGrade garments takes place in various factories internationally, often in locations such as China, Turkey, or India, which is standard for modern apparel retailers. The brand remains privately held by the original founders and their investment partners through the company FirstGrade ApS, keeping its strategic headquarters in Denmark.