Action Craft Scissors

The product shown is a pair of specialty craft scissors featuring rubber-coated handles and stainless steel blades, identified by the reference number 4988342. These are typically marketed under the affordable lifestyle and stationery brand 'Action'.

Action, which originally started as a single store in Enkhuizen, Netherlands, in 1993, has grown into a major European retailer known for its non-food discount offerings. While the brand is Dutch, the majority of its household and stationery items, including these craft scissors, are manufactured in China to maintain competitive pricing. The brand is currently owned by Action Holding B.V., which is primarily controlled by the British private equity firm 3i Group plc.