Kellogg's Extra Original Granola

Kellogg's Extra is a popular breakfast granola brand under the Kellogg's umbrella. The brand originated in the United States, where Will Keith Kellogg founded the Battle Creek Toasted Corn Flake Company in 1906. Over more than a century, Kellogg's has grown into a global leader in the cereal and snack industry.

In recent years, the company underwent a major corporate restructuring. As of 2023, the global snacking, international cereal, and North American frozen breakfast businesses were spun off into a new entity called Kellanova. Meanwhile, the North American cereal business continues under the name WK Kellogg Co. For products sold in European markets, like this Italian-labeled 'Extra' granola, the brand is managed under the Kellanova company. Manufacturing occurs in various facilities globally to serve local markets, with major European production hubs located in countries such as the United Kingdom and Spain.