Sard Whiter & Brighter Stain Remover

Sard is a well-established household name in the Australian market, widely recognized as a specialist in laundry care and stain removal. The brand originated in Australia, where it built a reputation for its powerful formulas designed to tackle tough stains. Today, Sard continues to be a staple in Australian laundries, with much of its production remaining domestic to serve the Oceania region.

The brand's ownership has transitioned through major global corporations over the decades. Originally an Australian invention, it was long associated with local manufacturing. Currently, Sard is a part of the Henkel portfolio, a German multinational company that acquired the laundry and home care business of Colgate-Palmolive in Australia and New Zealand. This acquisition placed Sard alongside other iconic brands, ensuring its continued presence in major retail chains across the region under the management of Henkel's local subsidiaries.