Softly fabric softener

Softly is a well-known Australian brand specializing in delicate laundry care products, particularly fabric softeners and wool washes. It is designed to maintain the texture and longevity of sensitive fabrics, making it a household staple in the region.

Originally developed by the Australian company Pental, the brand has maintained a strong local manufacturing presence. Pental’s history dates back to the mid-19th century, starting with soap manufacturing in Victoria. This deep-rooted Australian heritage is a key part of the brand's identity and consumer trust.

In recent years, the brand's ownership transitioned when Pental Limited was acquired by Tri-Star Group. Despite changes in corporate ownership, Softly continues to be produced in Australia, primarily at manufacturing facilities in Shepparton, Victoria, ensuring that it remains an Australian-made product for the local market.