Björn Borg underwear and apparel

Björn Borg is a prominent fashion and sports brand that traces its roots to the legendary Swedish tennis champion of the same name. Established in the 1980s, the brand initially gained fame for its stylish and high-performance underwear, which revolutionized the market with its bold designs and focus on comfort. Over the decades, the brand has expanded its portfolio to include a wide range of sportswear, footwear, and accessories, consistently maintaining a reputation for Swedish design excellence.

While the brand's heart remains in Sweden, its manufacturing operations are international. Production is spread across various countries in Europe and Asia to leverage specialized expertise in textile manufacturing. This global supply chain ensures that the brand can deliver technical innovation alongside the aesthetic appeal that has become its signature. Today, the brand is owned by Björn Borg AB, a publicly traded company on the Nasdaq Stockholm exchange, ensuring it remains an independent and quintessentially Swedish entity in the global fashion landscape.