Toastmaster toaster

Toastmaster is a historic brand in the world of kitchen appliances, famously credited with inventing the first automatic pop-up toaster for home use in 1926. Originally part of the Waters-Genter Company based in Minnesota, USA, the brand has transformed significantly over the decades through various corporate acquisitions and licensing agreements.

While the brand maintains its American heritage, modern Toastmaster products are primarily manufactured in China to leverage global supply chain efficiencies. The ownership has shifted multiple times, evolving from McGraw-Edison to later becoming part of Salton, Inc. As of recent years, the Toastmaster brand for small kitchen appliances is under the ownership of Select Brands, Inc., which manages the design and distribution of these products across North America.