Annapurna Atta

Annapurna is a prominent brand in the Indian staple food market, primarily known for its whole wheat flour (Atta). The brand was conceived to provide high-quality, hygienically packed staples to Indian households, leveraging modern milling technology while maintaining traditional tastes.

Originating from the Indian operations of the global conglomerate Unilever, the brand was developed to cater specifically to regional dietary habits. In 2023, ownership transitioned as part of a strategic divestment of non-core personal care and food segments to a dedicated consumer goods investment group. Today, the brand continues to be manufactured across various facilities in India, ensuring fresh supply across the subcontinent.

The brand is currently owned by Uma Global Foods and Uma Consumer Products, which are part of the Reactivate Brands portfolio supported by the Singapore-based venture firm Jungle Ventures. This transition marks the brand's evolution from a multinational subsidiary to a focused enterprise aiming to expand its presence in the global health-conscious food market.