Annapurna Salt

Annapurna is a well-established brand in the Indian food market, primarily known for its iodized salt and atta (wheat flour). The brand was conceived to address nutritional deficiencies, specifically iodine deficiency, by providing high-quality fortified staples to the masses. Over the years, it has become a household name in India, synonymous with purity and essential nutrition.

While originally built as a key brand under the Hindustan Unilever portfolio, the 'Annapurna' brand name in the salt and atta category underwent a significant ownership change. In line with strategic shifts to focus on core categories, Unilever divested the brand in India to Uma Global Foods and Uma Consumer Products, backed by Reactivate Brands International. Today, the manufacturing and distribution are localized within India, catering to the specific palate and nutritional requirements of South Asian consumers.