ICA Fluor Toothpaste

ICA Fluor is a private label toothpaste brand produced by ICA Gruppen, one of the leading retail companies in the Nordic region. The brand was created to provide high-quality dental care products as a budget-friendly alternative to international dental brands. The toothpaste is designed to meet Scandinavian health standards, focusing on cavity prevention and oral hygiene.

While the brand is Swedish and managed by ICA Gruppen, manufacturing for private label products often takes place at specialized production facilities across Europe, though many ICA private-label items are produced in Sweden to minimize transportation distances. The ultimate owner is ICA Gruppen AB, which is a major player in the Swedish grocery market. As of recent years, the ownership structure has shifted towards private ownership after the company was delisted from the Stockholm stock exchange, primarily controlled by ICA-handlarnas Förbund and AMF.