Not on the High Street marketplace services

About Not on the High Street

Founded in 2006 by Holly Tucker and Sophie Cornish, Not on the High Street is a prominent British online marketplace that connects consumers with thousands of small creative businesses and independent makers. The platform specialized in unique, personalized gifts, home decor, and fashion that are typically unavailable in standard retail outlets.

Origin and Manufacturing

The brand originated in the United Kingdom as a solution for independent artisans to reach a wider audience. Since the platform serves as a marketplace for over 5,000 different small businesses, the manufacturing of the products sold on the site occurs in multiple countries, though there is a strong emphasis on British craftsmanship and UK-based makers.

Ownership and Evolution

In early 2021, the company was acquired by the US-based private equity firm Great Hill Partners. This acquisition was aimed at accelerating the company's growth as a leading destination for small business goods. Today, Not on the High Street continues to operate as a vital digital bridge between independent entrepreneurs and shoppers looking for curated, high-quality alternatives to mass-market retail.