Becca Ultimate Coverage 24 Hour Foundation - Maple

Becca Cosmetics is a renowned global beauty brand that gained fame for its inclusive shade ranges and high-performance complexion products. The Ultimate Coverage 24 Hour Foundation was designed to provide full pigment for a long-wearing, water-resistant finish. While the brand was originally born in Australia, its manufacturing operations were expanded globally under later ownership to meet international demand.

In 2016, Becca was acquired by the Estée Lauder Companies, a premier multinational manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products. Although Estée Lauder announced the brand's closure in 2021 due to the impact of the pandemic and strategic shifts, many of Becca's iconic formulas, particularly its highlighters, have been integrated into the Smashbox line (also owned by Estée Lauder) to preserve the brand's legacy for future consumers.