McVitie's Hobnobs oat biscuits

McVitie's Hobnobs are a staple of British snack culture, first launched in 1985 by the historic McVitie & Price company. These oat-based biscuits quickly became a favorite due to their crunchy texture and distinctive flavor. Today, they are produced primarily in the United Kingdom at facilities like the Harlesden factory in London.

The brand is currently part of the pladis Global portfolio, which was formed following the acquisition of United Biscuits by the Turkish Yıldız Holding. This ownership structure places the brand under a global conglomerate with its ultimate headquarters in Istanbul, Turkey, though it maintains deep operational roots in the UK market.