Something to Crow About Gourmet Granola

Something to Crow About is a premium New Zealand food brand that specializes in gourmet granola and breakfast cereals. Founded in Whangaparaoa by Mike and Christine Sharp, the brand focus targets health-conscious consumers with products that are often gluten-free and high in protein or nuts and seeds.

The product is manufactured in New Zealand using a mix of local and imported ingredients. The brand remains privately held by its founders under the parent company Something to Crow About Limited. It has grown from a local boutique brand into a widely recognized label found in major supermarkets across New Zealand and Australia, maintaining a strong commitment to quality and natural ingredients.