Pegas Premium White Ice Cream Bar

Pegas is a prominent Czech brand of premium ice cream, widely recognized in Central Europe for its quality and variety. The product pictured is the Pegas Premium White, a vanilla-flavored ice cream bar coated in white chocolate. It is manufactured in the Czech Republic, specifically by the company Bidfood, which operates advanced production facilities in Opava. Pegas has a long-standing history in the Czech market and is celebrated for using traditional dairy recipes while incorporating modern confectionery techniques.

Today, the brand is owned by Bidcorp, an international broadline foodservice group listed on the Johannesburg Stock Exchange. Bidcorp acquired the operations through its subsidiary Bidfood (formerly known as Nowaco in the region), ensuring that Pegas remains a leading name in the regional frozen food sector. The brand is often associated with local Czech production, emphasizing the use of high-quality local ingredients despite its international corporate ownership.