Mini A Ture outerwear

MINI A TURE is a premium Danish children's fashion brand founded in Copenhagen in 2002. Known for its distinct Scandinavian design, the brand specializes in high-quality outerwear that combines functionality with aesthetic appeal, designed specifically to withstand the harsh Nordic climate.

While the brand's design and conceptual heart remain in Denmark, production is primarily outsourced to specialized manufacturers in China and other Asian regions, with a strong emphasis on certified recycled materials and B Corp standards. Since its inception, the brand has grown from a local favorite to an international label found in high-end department stores and boutiques worldwide.

The brand is currently owned by the MAT Group, spearheaded by Signe Tholstrup, who took over the company to further its commitment to sustainability and ethical production. Under current ownership, MINI A TURE has achieved B Corp certification, reflecting its status as a leader in environmentally conscious children's fashion.