Cem Porcento Choco Rice

Cem Porcento Choco Rice is a chocolate-covered extruded rice cereal primarily consumed as a breakfast or snack option. It is part of the 'Energia Matinal' line, emphasizing a recipe free from palm oil and artificial dyes. The brand focuses on healthier alternatives in the cereal aisle, such as using rice flour and cocoa.

The brand Cem Porcento is a Portuguese label owned by Ignis Group (formerly known as Bio-Regel). It was founded with a mission to provide natural and functional food products to the Portuguese market. The brand's products are developed and produced within Portugal, maintaining a strong local identity while expanding its presence in the health-conscious food sector. The ultimate owner, Ignis Group, remains a key player in the management and distribution of diverse health and wellness brands in the Iberian region.