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Sunday Natural is a premium brand specializing in high-quality nutritional supplements, superfioods, and essential oils. Founded in Berlin, the brand has built a reputation for its focus on raw materials sourced directly from nature, avoiding synthetic additives and fillers. The product line is characterized by its high purity standards and rigorous laboratory testing.
Historically an independent German boutique company, Sunday Natural underwent a significant ownership change in early 2024. CVC Capital Partners, a leading global private equity firm, acquired a majority stake in the company to accelerate its international growth. Despite this change in corporate ownership, the brand continues to focus on its premium positioning and German manufacturing roots, maintaining its headquarters and core production operations in Berlin.
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