De La Rosa Mazapán

De La Rosa is an iconic Mexican brand best known for its Mazapán, a peanut-based confectionery that has become a cultural staple in Mexico and throughout the Hispanic market internationally. Founded in the 1940s in Guadalajara, the brand started as a family-run business creating handmade sweets. Over decades, it has evolved into a massive industrial operation while maintaining its heritage as a family-owned entity.

The product is primarily manufactured in Mexico, specifically in the state of Jalisco, where the company operates multiple high-capacity production facilities. As of late 2025 and heading into 2026, the brand remains under the definitive control of the Michel family, operating through their company Dulces de la Rosa S.A. de C.V. Their commitment to independent family ownership has allowed the brand to maintain consistent quality and a strong national identity.