Coop Søte & friske jordbær

Coop Jordbær refers to fresh strawberries sold under the private label of the Norwegian cooperative, Coop Norge. These strawberries are a staple part of their seasonal produce lineup. The brand 'Coop' in this context specifically represents the Norwegian branch of the consumer cooperative movement, which focuses on providing fresh, locally-sourced, and high-quality food products to its member-owners and customers.

While Coop Norge prioritizes sourcing strawberries from Norwegian farmers during the domestic season (typically June to August), the product is sourced from international locations like Spain, Belgium, or the Netherlands during the off-season to ensure year-round availability. The brand is owned by Coop Norge SA, a major player in the Nordic retail market owned by its customers through various local cooperatives. This structure ensures that the profits and benefits of the brand stay within the community of members in Norway.