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EDC (formerly known as Eau de Cologne) is a Danish fragrance and personal care brand with roots dating back to the late 19th century. Originally founded as a specialist in colognes and hygiene products, the brand has remained a staple in the Danish cosmetics market for generations, emphasizing classic scents and affordable quality.
The brand is currently owned by the Danish conglomerate Allison A/S. Manufacturing is primarily centralized in Denmark, where the company maintains production facilities to ensure compliance with Nordic quality standards and environmental regulations. Over the years, the brand has expanded its portfolio from its signature colognes to include a wider range of personal hygiene and skincare products under the same umbrella.
As of 2026, the ultimate owner remains Allison A/S, a company specializing in the development and production of personal care brands for both private labels and their own proprietary lines. This maintains the brand's heritage as a strictly Danish-developed and produced entity.
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