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Siggi's is a popular brand of Icelandic-style yogurt, known as skyr, which is characterized by its thick consistency and simple ingredient profile. The brand was founded in 2004 by Siggi Hilmarsson in New York City after he found American yogurt to be too sweet and artificial compared to the skyr from his childhood in Iceland.
While the brand originated in the United States, its commitment to traditional Icelandic recipes led to rapid growth. In the Canadian market, Siggi's products are typically manufactured locally to ensure freshness and comply with dairy regulations. Today, the brand is owned by the French dairy giant Lactalis, which acquired the company in 2018 to expand its portfolio of health-conscious and premium dairy products globally. The brand continues to focus on low sugar and high protein offerings across various international markets.
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