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BuzzBallz is a popular brand of ready-to-drink cocktails known for its distinctive spherical packaging. The brand was founded in 2009 by Merrilee Kick in Carrollton, Texas, under her company, Southern Champion. The product was born out of a desire for a portable, high-quality cocktail in non-glass packaging, suitable for pool areas and travel.
Historically an independent woman-owned business, the brand underwent a significant ownership change in early 2024. Sazerac Company, one of the world's largest private spirits companies, reached an agreement to acquire BuzzBallz and its parent company, Southern Champion. This acquisition integrates the innovative cocktail brand into Sazerac's massive global portfolio, which includes household names like Buffalo Trace and Fireball.
The manufacturing remains centralized in the United States, specifically at its flagship facilities in Texas, where the unique plastic 'ball' containers are filled. The brand continues to grow globally as a leader in the convenience cocktail segment, maintaining its reputation for high ABV and vibrant flavor profiles.
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