ELEVEN Australia Haircare

ELEVEN Australia is a lifestyle hair and body care brand founded in 2011. The brand was established through a collaboration between hair industry experts and creative directors who wanted to simplify hair care with effective, easy-to-understand products.

Starting with just one product, the iconic 'Miracle Hair Treatment', the brand has expanded into a global presence. While the soul and development of the brand remain firmly Australian, manufacturing occurs in several locations worldwide to support international demand, including Australia, the United States, and China.

Ownership of the brand is held by New York-based luxury beauty corporation Oribe Hair Care Co., but the brand continues to operate with its unique Australian identity and creative direction. It is widely recognized for its high-performance, PETA-approved cruelty-free formulations.