Prodent Menthol Power toothpaste

Prodent is a prominent Dutch toothpaste brand with a legacy dating back several decades. It was originally established in the Netherlands and became a household name known for its dental health focus and distinctive flavor profiles like Menthol Power and Fresh Gel. The brand is deeply rooted in the Dutch market, catering to local preferences for oral hygiene efficacy and freshness.

As of the current landscape extending into 2026, the brand is owned by Unilever, one of the world's largest consumer goods companies headquartered in London, United Kingdom. Unilever manages Prodent as part of its extensive personal care portfolio. While the brand was founded in the Netherlands, manufacturing now occurs across Unilever's global network of oral care production facilities to serve the European market, though the Netherlands remains its primary historical and commercial hub. Unilever continues to innovate the brand with a focus on sustainable packaging and advanced enamel protection.