Jordans Crisp & Crunch Apple & Berry

Jordans is a well-known British brand specializing in granola, muesli, and cereal bars. Founded in 1855 by the Jordan family in Biggleswade, Bedfordshire, the brand has built a long-standing reputation for using whole grain oats and promoting conservation grade farming. The product shown, Crisp & Crunch Apple & Berry, is part of their 0% added sugar range, emphasizing natural ingredients and traditional baking methods.

While the brand originated as a family-owned milling business (W. Jordan & Son Ltd), it was acquired in 2008 by Associated British Foods (ABF). Today, Jordans operates under the Jordans Dorset Ryvita (JDR) division. Manufacturing primarily takes place in the United Kingdom at their original home in Bedfordshire, ensuring that the brand maintains its British heritage while being distributed globally by one of the world's largest food processing and retail groups.