WC FRISCH Kraft Aktiv Magnolia Toilet Rim Block

WC FRISCH is a prominent German household brand specializing in toilet hygiene products, most notably their 'Kraft Aktiv' rim blocks. The brand was originally created by the German consumer goods giant Henkel, which remains its ultimate owner. Known globally under various regional names like Bref in many European and Asian markets, Bloo in the UK, and Soft Scrub in the US, the product is synonymous with automated toilet cleaning and freshness.

Manufacturing takes place in multiple locations across Europe and North America to support global supply chains, though many of the central formulation and production standards are managed from Germany. The professionalized 'Kraft Aktiv' design, featuring four distinct cleaning balls, has become an industry standard for continuous hygiene between flushes. Henkel, headquartered in Düsseldorf, oversees the brand's innovation and sustainability initiatives, ensuring the product remains a market leader in the hygiene sector.