Fashion Fair Cosmetics

Fashion Fair Cosmetics is a pioneering beauty brand specifically formulated for women of color. Founded in 1973 by Eunice Johnson, the co-founder of Johnson Publishing Company, it emerged from a need to provide makeup shades that complemented the diverse skin tones of African American women. The brand gained international fame as a high-end department store staple, revolutionizing the global beauty industry by addressing an underserved market with high-quality foundations, powders, and lipsticks.

In recent years, the brand has undergone a significant revitalization. After being acquired out of bankruptcy in 2019 by Cheryl Mayberry McKissack and Desiree Rogers, Fashion Fair was relaunched in 2021 with updated, vegan formulas and modern packaging. While the brand remains deeply rooted in its American heritage and mission, it continues to be manufactured primarily within the United States, maintaining its legacy as a leader in prestige beauty for brown and black skin.