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CD is a long-standing German personal care brand founded in 1961. The brand is famous for its 'CD Reinheitsgebot' (purity law), which emphasizes the avoidance of synthetic dyes, silicones, and parabens in its formulations.
Originally launched by the company Elida Gibbs (a subsidiary of Unilever), the brand underwent several ownership changes. Today, CD is a key brand under Lornamead GmbH, which manages various traditional personal care names. Lornamead itself has been part of the Indian multinational consumer goods giant, Wipro Consumer Care & Lighting, since 2012. Despite its international ownership, CD maintains a strong German identity and produces the majority of its range, including this pomegranate deodorant, within Germany.
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