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Freeway is a private label brand of soft drinks created and distributed exclusively by Lidl, the German international discount retailer. The brand was developed to offer high-quality alternatives to major international soft drink brands at a lower price point.
Manufacturing of Freeway products occurs in various countries across Europe to support local market supply chains; for example, Freeway drinks sold in Sweden or Germany are often produced by regional bottling partners within or near those specific countries to minimize logistics costs and environmental impact. The brand remains under the ultimate ownership of the Schwarz Group, which is headquartered in Germany and operates as one of the world's largest retail organisations.
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