Fox's Rocky biscuit bar

Fox's Rocky is a popular chocolate-covered biscuit bar with a long-standing history in the British confectionery market. Known for its 'chunky' appeal, it was originally launched by Fox's Biscuits, a company founded in Batley, West Yorkshire, in 1853 by Michael Spedding. The product remains a staple of UK lunchboxes and is manufactured at Fox's facilities within the United Kingdom.

Ownership of the brand has transitioned through several major food conglomerates over the decades. For many years, it was part of Northern Foods, which later became 2 Sisters Food Group. In late 2020, Fox's Biscuits was acquired by the Ferrero Group's related company, CTH Invest. Consequently, while the brand remains quintessentially British in identity and production, its ultimate ownership now lies with the Ferrero family's global confectionery empire, headquartered in Luxembourg and Italy.