Seventh Generation dish liquid

Seventh Generation is a pioneering American brand in the eco-friendly home and personal care sector. Founded in 1988 in Burlington, Vermont, the brand was built on the 'Great Law of the Iroquois,' which emphasizes that decisions should be made with the next seven generations in mind. The brand quickly became a leader in the sustainable products market by focusing on biodegradable ingredients and recycled packaging.

Manufacturing takes place primarily in North America, specifically within the United States and Canada, though certain components and specialized lines may be sourced through global supply chains. The brand has maintained a strong emphasis on sourcing bio-based ingredients to minimize environmental impact.

In 2016, the brand was acquired by the multinational consumer goods giant Unilever. Under Unilever's ownership, Seventh Generation has expanded its global footprint while remaining a B Corp certified entity. The brand continues to operate as a key part of Unilever's Home Care division, focusing on purpose-driven growth and sustainable innovation for the future.