Hot Buttered eyewear

Hot Buttered (HB) is an iconic surf and eyewear brand that originated in the surf culture of mid-1970s Australia. Founded by legendary shaper Terry Fitzgerald, the brand initially gained fame for its high-performance surfboards before expanding into technical eyewear and apparel.

Today, the brand's eyewear is managed and distributed globally under license, with a massive presence in South America, particularly in Brazil, where it is often produced locally. Ownership and distribution rights are held by specialized eyewear groups to ensure global reach and quality standards. Its manufacturing utilizes facilities in both South America and Asia to cater to its international market.