Punjab Pride XXL Basmati Rice

Punjab Pride XXL Basmati Rice is a premium variety of long-grain rice celebrated for its exceptional length and aromatic qualities. This specific brand is often associated with the agricultural heritage of the Punjab region, which spans both India and Pakistan; however, this particular line of 'Punjab Pride' Basmati is primarily sourced and packaged in Pakistan, a country renowned for its fertile Indus Valley soil that produces high-quality 'Super Kernel' Basmati.

Ownership of the brand name is linked to ESSA (ESSA, spol. s r.o.), a major food trading and distribution group headquartered in the Czech Republic. Founded in 1990, ESSA has grown from a local trading firm into a significant European supplier, specializing in canned goods and dry staples like rice. The company manages the 'Punjab Pride' brand as part of its 'ESSA' private label portfolio, sourcing the raw grains from established millers in Pakistan and distributing them across European markets through its logistics networks.