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Oddlygood is a dynamic Finnish brand that specializes in plant-based dairy alternatives. The brand was originally launched in 2018 by Valio, Finland's leading dairy cooperative, utilizing over a century of expertise in food innovation to create products that match traditional dairy in taste and functionality.
In 2021, Oddlygood was spun off into its own corporate entity, Oddlygood Global Ltd, to better facilitate international growth and secure external investment. While Valio remains the majority owner, the company has expanded its footprint through strategic acquisitions, such as the purchase of the Nordic brand Planti in 2023 and the British brand Rude Health in 2024. Most of its core oat-based products are manufactured in Finland using Finnish oats, though some production occurs in other European facilities to serve local markets like the UK.
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