Eldorado Gelé Sitronsmak

Eldorado Gelé Sitronsmak is a lemon-flavored jelly dessert popular in the Norwegian market. The brand Eldorado has a long history in Scandinavia, originally established between 1968 and 1970 by United Nordic, a joint purchasing organization formed by major Nordic retail groups to develop high-quality private label products.

Today, the brand is owned and managed by Unil AS, which serves as the private label arm for NorgesGruppen ASA, Norway's largest grocery wholesaling and retail group. While the Eldorado brand covers a wide range of imported and locally produced goods, its jelly products are typically manufactured in Norway to meet local taste preferences and food standards. NorgesGruppen, headquartered in Oslo, continues to operate Eldorado as one of its most prominent value brands across its retail chains such as Meny, Spar, and Joker.