Foodtastic Power Cake Original oat bar

Power Cake is a brand of energy bars, specifically traditional British-style flapjacks, known for their high oat content and soft texture. The product in the image is the 'Original' 120g variety.

The brand was developed by the German company Foodtastic GmbH, founded in 2017 by Pascal Chimenti in collaboration with LETS GmbH. Although the brand is German-owned and marketed primarily for the German and European fitness sectors, the bars themselves are manufactured in England. This production choice is intentional, as England is the traditional home of the flapjack, ensuring an authentic recipe and manufacturing process.

Foodtastic GmbH remains the ultimate owner of the brand. The company focuses on developing private labels for retail and e-commerce, with Power Cake becoming a staple in thousands of retail locations across Germany.