Gelato is

Gelato is (stylized as 'gelato is') is a premium artisanal frozen dessert brand founded in Saudi Arabia. The brand was established with the goal of bringing authentic Italian-style gelato to the Middle Eastern market, emphasizing traditional Italian craftsmanship combined with a modern, 'zesty' brand identity.

The brand focuses on high-quality, natural ingredients and offers a variety of products including classic scoops, mini gelato, and ice cream cakes. While it draws heavily on Italian heritage for its recipes and production techniques—such as slow churning to achieve a dense, creamy texture—the physical production and headquarters are situated in Saudi Arabia to serve the local and regional market.

In 2025, the brand underwent a strategic rebranding process through platforms like 99designs to modernize its visual identity and appeal specifically to a younger demographic, such as teenagers. This move was intended to position 'Gelato is' as a fun, refreshing, and healthy alternative to traditional mass-produced ice cream.