Ariel Platinum with a touch of Lenor liquid detergent

Ariel Platinum with a touch of Lenor is a premium laundry detergent formulated to tackle tough stains and remove persistent odors like sweat. The brand Ariel was originally developed in the 1960s at the European Technology Center in Belgium and was launched in 1967 as one of the first detergents to utilize enzyme technology. This particular variant combines Ariel's cleaning power with the scent technology of Lenor, another major fabric care brand in the same portfolio.

The product is manufactured within a sophisticated global network of facilities. For the Spanish and broader European markets, production typically occurs in large-scale plants such as those in the United Kingdom (London Plant), France, Italy, or Germany. Some specific formats like pods are increasingly centralized in specialized hubs like Romania.

Today, Ariel is a flagship 'billion-dollar' brand owned by Procter & Gamble (P&G), an American multinational consumer goods giant. P&G manages Ariel as its primary international laundry brand (often taking the place of Tide, which is preferred in North America). The brand continues to lead the industry through innovations in 'cool clean' technology, allowing effective washing at lower temperatures to support sustainability goals.