Der General all-purpose cleaner

Der General is a well-established brand of all-purpose cleaners, highly recognized for its effectiveness on various household surfaces and floors. The brand is a core part of the Henkel portfolio, focusing on delivering a streak-free shine and long-lasting fragrance.

Originally launched in Germany, the brand has expanded its presence significantly within European and Middle Eastern markets. Historically, the formulation was innovative for its 'active-shine' effect, which allowed surfaces to dry without water spots. Today, it remains a household staple, managed by one of the world's leading chemical and consumer goods corporations.

Ownership of Der General lies with Henkel AG & Co. KGaA, a German multinational headquartered in Düsseldorf. Production primarily takes place at Henkel’s large-scale manufacturing facilities in Germany, though local distribution centers and regional manufacturing units in markets like the Middle East (e.g., Turkey or Lebanon) may also handle production and packaging for specific territories.