Hartwall Jaffa

Hartwall Jaffa is one of Finland's most iconic beverage brands, widely recognized for its association with the classic orange-flavored soft drink introduced in 1949. The brand's visual identity was famously shaped by graphic designer Erik Bruun, whose posters have become a part of Finnish cultural heritage. While the term 'Jaffa' originally referred to a variety of orange from the city of Jaffa, the beverage brand is a distinct entity within the Nordic market.

Today, Hartwall Jaffa is produced by Oy Hartwall Ab, a leading Finnish beverage company headquartered in Helsinki. Since 2013, Hartwall has been a subsidiary of the Danish brewing giant Royal Unibrew. The products are manufactured locally in Finland, primarily at Hartwall's modern production facility in Lahti, ensuring the brand maintains its status as a Finnish staple. Despite its international ownership, Hartwall Jaffa continues to be marketed and formulated specifically for the Finnish consumer base.