Lidl Maribel Crunchy Peanut Butter

This product is a private-label crunchy peanut butter sold at Lidl, often marketed under store brands like Maribel, Vita D'or, or McEnnedy depending on the region and specific SKU. The labeling shown in the image is in Portuguese (e.g., '100% amendoins', 'Isento de glúten'), identifying it as a 100% peanut spread with no added sugar or palm oil.

While the brand belongs to the German retailer Lidl, the production of their 100% peanut spreads is primarily concentrated in the Netherlands. The Netherlands serves as a major European hub for peanut processing and spread manufacturing due to its port infrastructure and long-standing expertise in nut products. This high-protein, vegan-certified snack is part of Lidl's 'XXL' or permanent inventory range, aiming to provide high-quality health-conscious alternatives to traditional sugar-laden spreads.

Ownership of the brand rests with the Schwarz Group, a family-owned multinational retail giant. The brand is managed centrally to ensure product consistency across various European markets while tailoring the packaging language to local consumers in countries like Portugal and Spain.