8x4 Men Wild Oak Deodorant Spray

8x4 is a long-standing German deodorant brand with a history dating back to 1951. It was founded by the Hamburg-based skincare giant Beiersdorf AG. The brand name itself is a clever play on the active ingredient used in its original products, B32, since 8 times 4 equals 32. It was Europe's first deodorant soap and has since evolved into a comprehensive range of sprays Dil and roll-ons designed for both men and women.

The product shown, the Wild Oak variant for men, is primarily manufactured in Germany, where Beiersdorf maintains significant production facilities. Today, the brand remains under the ultimate ownership of Beiersdorf AG, which is a publicly listed DAX company. However, the majority control of Beiersdorf lies with Maxingvest AG, the holding company of the Herz family, which also owns the well-known coffee brand Tchibo. Beiersdorf manages a global portfolio of iconic skincare brands, including NIVEA and Eucerin, maintaining its headquarters in Hamburg, Germany.