Weideglück dairy products

Weideglück is a well-established German dairy brand primarily known for its range of yogurts, desserts, and butter. It is the flagship brand of the cooperative Milchwerke Schwaben eG, which was founded in 1922 and is based in Neu-Ulm, Bavaria. The brand emphasizes regionality and transparency, sourcing its raw milk exclusively from family-run farms in the Bavaria and Baden-Württemberg regions of Southern Germany.

As a cooperative, the brand is owned by the local dairy farmers who supply the milk, making them zowel suppliers as well as co-owners of the production facility. Over the decades, Weideglück has expanded its reach beyond regional borders to become a nationwide name in German retail, often recognized for its large 1kg yogurt tubs. In 2026, the company continues to operate as an independent cooperative, maintaining its focus on traditional recipes and sustainable dairy farming practices under the 'Weideglück Bio' and standard product lines.